ŠKODA UK is launching an innovative through-the-line campaign to support the launch of the new ŠKODA Superb.

Milton Keynes, 18 September 2015 – The campaign celebrates ŠKODA’s halo car as a Simply Clever solution for customers, offering both style and space – a dynamic exterior coupled with a spacious interior.

The ‘Travel in Style. Travel in Space.’ campaign will run across TV, VOD, cinema, digital OOH, press, digital and social. Further support will come from bespoke content strands running through a partnership with Haymarket.

The 40 second TVC ‘Costume Party’, which broke on ŠKODA-owned channels on 11 September, will break on TV on 20 September coinciding with the Wales vs. Uruguay Rugby World Cup match. The ad focuses on a little boy dressed as an astronaut travelling back home from a party with his family, where his journey inside the ŠKODA Superb makes him feel like he's inside a spaceship.

A teaser video will also break on ŠKODA-owned social channels on 18 September. ‘The Superb has landed’ shows the new Superb seemingly landing on the moon, before panning out to reveal a miniature set complete with replica model of the new ŠKODA Superb.

DM packs targeted at business customers continue to play with the theme of space and innovation. A ‘Virtual Desk Drive’ gave customers an exclusive first look at the ŠKODA Superb. With the help of Google Cardboard and a custom app, customers were immersed in a 3D world where they were able to view the key features of the new Superb. The Superb Desk Drive is also available through the ŠKODA website: www.skoda.co.uk/models/superb-hatch-2015/virtual-experience.

At a local level, the campaign has been adapted for the showroom environment where direct mail, email, digital, press and radio directed customers to VIP launch evenings.

The launch of the new ŠKODA Superb campaign closely follows the appointment of Andrew Cullis to the role of Head of Marketing in June. Cullis has a wealth of experience in the automotive industry, having been Marketing Director at Hyundai UK for the past seven years. Before this, he held various roles in brand and product marketing and PR for both Vauxhall and Citroёn.

Andrew Cullis, Head of Marketing, ŠKODA UK, said: “It’s a very exciting time for the brand: the launch of the new Superb is a great opportunity for us to show – through a large variety of media channels – the class leading combination of style and substance that our cars offer.”

ŠKODA UK’s agency teams include Fallon (ATL), Mediacom (Media), AIS (DM, CRM, Social), Reading Room (Digital) and Kindred (PR).

Article source: www.skoda.co.uk

  • Helps to maintain a stable speed during the descent down slippery, wet or snowy road surfaces
  • Engine is running, but is engaged in either neutral, first, second, third or reverse gear
  • ESC brakes the wheels individually, preventing locking
  • In neutral the driver does not have to press accelerator or brake pedal
  • Allows the driver to concentrate fully on steering the car

Article source: www.skoda.co.uk

Energetic design elements, state of the art technology, smart safety features and low fuel consumption – the ŠKODA Rapid Spaceback offers you the chance to experience more. 

Featuring a new, longer rear window design, a sharp, high tornado line and a longer wheel base, the ŠKODA Rapid Spaceback is marked by a dynamic silhouette. That’s just the exterior. 

Inside, the ŠKODA Rapid Spaceback boasts impressive amounts of headroom and legroom. Just as you’ve come to expect from ŠKODA models, there’s ample boot space too with the rear seats up and even more with them down. 

We’re renowned for our smart safety features and the ŠKODA Rapid Spaceback is no exception - ABS braking, front and side airbags, height adjustable three-point safety belts and ESC stability systems all come as standard.

Article source: www.skoda.co.uk

 

Simply put, today’s Team Raleigh GAC is arguably one of the best professional cycling teams in the UK. With national champions, World Champions, Olympic medallists and Elite title winners in the squad, plus a promising crop of neo-pro riders, the team are never far from the TV cameras and the top step of the podium. It’s a team of winners with a name that’s deeply engrained in the British psyche. Everyone remembers their first Raleigh, right?

Article source: www.skoda.co.uk

Compact yet roomy, economical and agile, the ŠKODA Citigo is an ideal car both in and out of the city. Class-leading wheel base and compact design means the ŠKODA Citigo conceals a surprisingly generous interior space with room enough for two adults to sit comfortably in the back. It’s not short of boot space either — a sizeable 959 litres with the rear seats down.

The ŠKODA Citigo’s 1.0-litre three cylinder engine provides fantastic performance coupled with low fuel consumption and emissions. These small petrol engines are extremely flexible, enabling nimble driving around town or economical driving outside of the city.

It’s also award-winning. What Car? named the ŠKODA Citigo as the Best City Car in its segment as part of the 2015 What Car? Car of the year awards.

Article source: www.skoda.co.uk

More Articles...

  1. The new ŠKODA Superb GreenLine: more than 1,100 miles on a single tank
  2. The ŠKODA Citigo Monte Carlo
  3. All-new ŠKODA Fabia Monte Carlo
  4. The ŠKODA Roomster GreenLine II

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